The Rite of Vision

Jack & Jill of America Inc., Columbus, Georgia Chapter

2025 Beautillion Ball
Souvenir Book & Event Program | Brand Asset Expansion

Intention of the Rite
To create a visual identity and supporting assets that reflect excellence and service while providing clarity, cohesion, and a strong foundation for growth.

 This project marked a passage—from vision to visual form. Guided by intention, clarity, and strategy, this collaboration focused on translating the essence of the organization’s biannual event into a visual identity that feels aligned, grounded, and expressive.

Through a devotional design process rooted in listening and discernment, we shaped a visual system that honored the event’s purpose while giving it the structure needed to be both memorable and impactful. The result is an identity that is not only seen, but felt—intentional, cohesive, and unmistakably theirs.

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Easyl | UX Design