The Rite of Identity

Brookstone School, Columbus, Georgia

Brookstone Cougar Logo + Magazine Refresh
Brand Identity | Logo Design | Print Design & Layout

Intention of the Rite
To create a new mascot identity that would honor the school’s tradition and allow it to progress forward with a modern feel.

To establish a brand refresh of printed materials for the community of alumni, potential donors, prospective families, and current parents.

This project represented a transformative journey—from concept to captivating representation. Guided by a purpose and mission over 70 years in the making, this collaboration aimed to redefine the school's traditional mascot identity, creating a logo that resonates deeply with the community's spirit and values, honoring their traditions while making room for an innovative future.

Through a thoughtful design process anchored in engagement and reflection, we crafted a visual emblem that honors the mascot's legacy while providing the dynamism needed for contemporary relevance. The outcome is a logo that transcends mere imagery; it embodies a sense of pride and connection—intentional, harmonious, and unmistakably representative of the school’s identity.

Brookstone Magazine is a vibrant publication that showcases the dynamic spirit and achievements of the Brookstone School community. Each issue highlights the incredible stories of students, faculty, and alumni, capturing the essence of Brookstone’s dedication to academic excellence and character development. With stunning visuals and engaging articles, the magazine celebrates the school’s commitment to innovation, leadership, and service. It serves as a platform for sharing milestones, initiatives, and the transformative experiences that shape the lives of its members, making it a cherished resource for current families and alumni alike.

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